from BØRN Baby to bornbaby: our rebrand at a glance

 

As we prepare for exciting changes + growth happening at our buckhead bornbaby location, we thought it was time for our branding to get a refresh.  We focused on bringing an overall softer look + feel to the brand, while keeping elements that still reflect our modern, worldly + neutral aesthetic that our company was founded on.

We’re still the same bornbaby you know and love, with a few small changes to better reflect where we’ve landed after almost 5 years in business.

We love how it turned out + hope you do too!

 

Take a look at some of our brand updates, listed below:

 

Our name went from BØRN Baby to bornbaby, which creates a more cohesive, modern feel while being is easy to say + spell.

 

Our logos + fonts have been updated to be more playful.

 
Our colors are a friendly mix of warmer tones.
 
Our graphics have softer edges + a few minor changes, although our signature hot air balloon remains.
We hope to see you in-store or online soon!